By this time last year we were well into the launching of the Interdependent Project Radio on Modavox's new Green Talk Network. So why did radio programming cease?
The whole internet radio program developed the summer of 2008 when we contacted an internet talk radio platform and requested that they add a new category called 'sustainability' for interview shows we wanted to do that featured the best of the best pioneers, educators, and leaders within the sustainability movement.
Those of you who have been with us since back then probably remember the excited emails we sent out explaining that we had been offered our own 24/7 channel on their platform after sharing with them our program ideas - verbally that is. After we spent months lining up guests, the representative who had made the offer dropped the bomb on us and told us that the agreement he had made earlier was now null and void.
We are intentionally leaving out some sordid details not to save them from any bad press but to save you the time in having to read it. First big lesson on this learning spiral - "get it in writing" (sad but true when dealing with entities that missed the course on win/win realities).....
So we contacted Modavox and they appeared to be an upgrade - next lesson - "don't be fooled by appearances" - and we then went into a - get this - 'non-cancelable' contract (as if such a thing really exists) with a promise of millions of listeners and movable audio widgets. After one month of broadcasting and a less than desirable Google Analytics report we decided to cancel the deal for more reasons than we can even share openly here.
It was then that we decided it would be best to simply get our own licenses and launch our own radio network. We set a goal to resume broadcasting after the release of Volume I of the Seeds of Sustainability Education Series...another lesson - "if you want something done right do it yourself."
We lamented the fact that these old proverbial sayings proved to be true in our learning spiral and we are confident that many more will hold up as we progress down the path of inspired idealistic folly. We imagine we will somewhere in here cross the dreaded path that 'they' have all warned us about - the place where you simply realize your efforts have all been in vain and that you cannot stray outside of the box and refuse to adhere to rules without having to..uhumm..compromise your principles "like we all had to - you know - 'bite the bullet' or 'wake up and smell the coffee' or even god forbid 'grow up' right?
We'll see...until we get there though we can only say that as long as we are having fun - which we are - it matters not one iota how others judge and measure our successes or failures.
So on that note - we are stoked to be going into the next stage of planning for the Interdependent Project Radio. We hope you have appreciated this behind the scenes and candid sharing. If you enjoyed any of the launch radio shows you can look forward to more coming this spring/summer...if you have not even listened to any of them you can check them out in the archives here.
On our next 2009 revisited post we will share with you what happened around the original brand and why we changed it...
In Sustainable Solidarity